Kerala is pioneered health and medical tourism in india through ayurveda. Keralas backwaters is the most popular tourist attraction of kerala which enhance the kerala tourism to a large scale. Make in india initiative will contribute to the growth of medical tourism phenomenally for several reasons. The government of kerala has conferred the 200405 health tourism award on kims for introducing the most innovative project in the field of tourism kerala institute of medical sciences, p. The state attracts millions of foreign and domestic tourists to. To further promote tourism in kerala, the government of kerala started the grand kerala shopping festival in the year 2007. Ayurveda college thiruvananthapuram, directorate of indian systems of medicine, reputed and classified wellness resorts in the private sector as well as from the published research reports on health tourism. Kerala has been designated as the worlds first baby friendly state by the united nations childrens fund unicef and the world health organization who. Overall, kerala has made significant strides through investing. The role of health tourism on tourism development in kerala state. This treatment can contain a full or a partial scope of medical treatments.
In a research article by manoj p k 2010 19, tourism in kerala. More and more hospitals are joining hands with the tourism industry to benefit their services. Kerala is easily accessible by air, road and rail, in comparison to markets in europe, the middle east and south asia. Why is kerala the top choice for medical health tourism. Several foreign and domestic tourist patients prefer indian states of maharashtra, goa, kerala, karnataka and gujarat for taking medical. An international coir fest is conducted annually that is aimed at developing the coir industry of kerala and tourism. The third phase focused on data analysis and design of strategies based. With the kerala trip guide, you can get more details about the fairs and festivals of the state.
Kerala fact file kerala is located along the coastline to the extreme southwest of the indian peninsula, flanked by the arabian sea on the west and the mountains of the western ghats on the east. Medical tourism is marketed along with allopathy,ayurveda, dental and other health packages. Thousands of foreigners are coming to kerala for the local concepts of rejuvenation and restoration that is embodied in the ayurveda system of treatment. It was established in 1989 and offers a wide variety of medical services including a department of dentistry. Kerala is located in the south of india and together with goa it is seen as the best international tourist destination of india. Kerala tourism statistics 2017 highlights foreign tourist arrival to kerala during the year 2017 is 10,91,870 showing an increase of 5. The state attracts millions of foreign and domestic tourists to visit the states. Kerala has great potential to emerge as medical tourism. Kerala has the potential to increase the inflow of medical value tourists by 1015 per cent. Download kerala tourism guide for free in pdf format.
From wellness to medical wellness tourism in kerala 3. Medical tourism in keralachallenges and scope citeseerx. In india, kerala is emerging as a prime health tourism hub for its ayurveda packages. Boat races held during festival seasons are also a major tourist attraction which is also a great promoter of kerala tourism. Medical tourism is a devoloping concept where by people from world over visit their neighbourhood for their medical and relaxation needs. Spa towns and sanitarium were the form of early medical tourism.
Tourist centres listed in the destination kerala scheme of kerala s tourism department iv7 exhibit 4. Kerala is the leading state in india for tourism, but on medical travel it has only 5 to 10% of the indian market, says a new report by grant thornton and the confederation of indian industry. Major hospitals like kims, trivandrum, lake shore and aims in kochi, and mims, calicut have pioneered joining hands with the government promoting medical tourism. Health tourism hub for ayurveda international journal of. In kerala, almost 95% of births are taken place from the hospitals. Kerala is a lovely destination famous worldwide for its backwaters, seashores, waterfalls, tea estates, and ayurveda.
Tourism policy english 2012 ecotourism society of india. It was established in 1989 and offers a wide variety of. Medical tourism dates back thousands of years to when greek pilgrims traveled from all over the mediterranean to the small territory in the saronic gulf called epidauria. This chapter depicts the concept and history of health tourism, health tourism trends and health tourism potentials of india. This would help in wider usage and create opportunities for productive citizen. End state master plans with meticulous spatial planning and numerous and welldefined project proposals the implementation or. The tourism industry in kerala can be classified on the basis of different types of tourism. Kerala is usually marketed as a health destination for its allopathy, ayurveda, dental packages. Abstract kerala is unique in the world tourism map for its natural beauty and cultural heritage. The medical tourists undergo health restorative treatments of a combination of. The first tourism policy of the state was announced in 1995 underlining the importance of public. To assess the quality of health tourism practising in kerala. The state is all set for a leap in medical tourism. Health medical tourism in kerala, india green haven tours.
Electricity tariff subsidy for specified tourism projects iv8 v. Al shifa hospital is a multispecialty tertiary level referral hospital located in india. The high priority for health in kerala is bound to make this relatively new aspect of tourism into a multi crore industry in future. Backwater tourism is centered mostly around alappuzha, kollam and kumarakom. The quality of health care offered by the doctors, nurses and support staff, make medical tourism in kerala a preferred choice of patients. Medical tourism is like any leisure product where apart from travel package, one gets medical treatment at the best hospitals. The medical treatment for various packages form part of recuperative leisure packages at world class tourist resorts. National accreditation board for hospitals and health care providers. We are having committee structures at the health institutions. Ppt medical tourism, kerala tourism, ayurveda in kerala. Open data provides access to data generated by various departments of government of kerala within the framework of various policies, acts and rules of the government. Over the years, india has grown to become a topnotch destination for medical value travel because it scores high over a range of factors that determines the overall quality of care.
India kerala has some of the best hospitals and treatment centres in the world with the best fascilities. Tourism in keralastatecollapsed to show the template collapsed, i. Kerala medical value travel society kmvts has been formed to showcase health and medical tourism across kerala. Kerala has turned into a major hot spot for foreign tourists. Employment generated by tourism in india tourism industry provides employment to about 2 corers of people in india. Detailed kerala travel guide ebook for your next trip to kerala. To set this templates initial visibility, the state. The kerala travel blog experience kerala kerala the. Varkala is a tourist hub in trivandrum in kerala, india which has high inflow of visitors among other places in kerala. Medical tourism is clearly in a state of expansion in kerala with the efforts of. The book titled kerala tourism statistics 2017, prepared by the research and statistics division of the department of tourism, covers data pertaining to international and domestic tourist inflow, the key markets, trends in tourist arrival and earnings from tourism. Kerala tourism guide kerala travel guide brochure pdf.
Medical tourism kerala india treatment with leisure. Medical tourism agents in kerala, kerala luxury travel package. Medical tourism encompasses all those services that consumers use when traveling with the intention of getting some form of treatment. Kerala tourism packages offers let you explore the incredible places nestled deep in the greenery of kerala that are a must visit for every tourist visiting india. Due to the inflow of persons from affected countries, kerala state has strengthened the surveillance and control measures against the disease. Destination india 7 growth of middleincome class, with about 62 per cent households falling in this category in 20092010. Medical tourists elect to travel across international borders to receive some form of medical treatment treatments may span the full range of medical services most common. Status, growth and impact of medical tourism in india. Over the last few decades, the state of kerala in india has made tremendous achievements in the medical industry.
The role of health tourism on tourism development in. Kerala tourism kerala tourism offers the most exciting tourism packages to visit the renowned places in the gods own country. Medical tourism kerala, india kerala medical tourism, find a hospital or clinic in kerala, india. To study the level of satisfaction of the visitors after undergoing health treatments in kerala. Kerala s tourism vision 2025 a synopsis v1 vision v1 vision targets v1 swot analysis v1 strategy v2 action plan v2 vi. The reason india kerala is a favourable destination is because of its infra structure and technology in which is in par with those in usa, uk and europe. Kerala tourist map with destinations and distance marked. Pdf perception of tourists towards kerala as a preferred alternate. Health tourism is a niche tourism developed by the competing tourism promoting countries in order to attract people travelling with the prime purpose of getting healthcare. New report on kerala highlights medical tourism potential. Kerala tourist map kerala tourism map free download pdf.
The state of kerala is now in a position to provide advanced surgical and health care treatments costeffectively. Ayurveda, yoga, acupuncture, herbal oil massage, nature therapies, and some. Domestic tourist arrival to kerala during the year 2017 is 1,46,73,520 showing an increase of 11. The backbone of keralas economy has consistently been the tourism industry. Kerala is already marketed as a health destination mainly for its ayurveda packages. Medical tourism, synonymous with the words like health tourism, medical travel or global healthcare and has become a universal concept gaining importance. Hindi, english and tamil are the other languages used. Related data were collected from the directorate of tourism, govt. Kerala will emerge as the perfect destination for health tourism in the world as it has many advantages like trained personnel, infrastructure and englishspeaking medical staff, a top official. Today, there is a trend of medical tourism in india. Kerala tourism, kerala tour, tourism destinations, tourist. However tamil nadu hold the second position in attracting foreign tourists. Epidauria became the original travel destination for medical tourism. The new national government in india elected in may 2014 has reduced spending on health care 26, 28, and this is likely to also have a negative effect on the public health care systemincluding in keralafurther increasing the stress on the fragile public health care system.
Urbanisation and spread of economic prosperity in the small and large urban areas, employment guarantee programmes for rural population, good telecommunication infrastructure and improved infrastructure such as roads and electricity. Medical tourism guide is a medical tourism guide and a directory of medical centers. Jump to navigation jump to search initial visibility. Onam is a time for sports and festivities and in keralawhere onethird of the area is low lying, covered with canals, lakes, and backwatersthe people take to their boats and country crafts to celebrate colorful aquatic festivals are organized along the sacred river pampa.
To provide suggestive measures for better advancements in health tourism in kerala. Within a short span of two and half decades, kerala succeeded in establishing its tourism brand in the international market. There are many reasons why many tourists prefer visiting kerala for their health concerns. The healthcare system of kerala has achieved international acclaim.
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